Why Selling Your Home in Winter Isn't Such a Bad Idea After All

Updated: May 3, 2020

Ask anyone, they will likely tell you the prime time to sell your home is during the spring and summer months. Winter weather usually has everyone hiding indoors— anxiously waiting for the spring to start the home buying and selling process. If you are interested in buying or selling a home, don’t wait! There are plenty of advantages to buying and selling during the winter season, that could potentially outweigh selling in the spring or summer.

If You’re Looking to Upsize, You’re in Luck

As an experienced agent, I find that the lower price ranges don’t seem to be affected as much by seasonal change. There are a lot of buyers in this range pool, and the winter months don’t weed enough out to make a significant difference often times. This means if you’re selling a smaller to average home, you will net just about as much as you would selling any other time of year. So when does the benefit come? It comes when you go to buy your larger home. The higher price ranges get hit a bit more during the winter months, because of the much smaller buyer pool. This gives you a lot more leeway for negotiation with a frustrated and motivated seller.

Sell for the same amount as you would in summer + Buy for less than you would in summer = You in a better position overall.

Simple stuff, be smarter than the average buyer.


People who buy and sell in the winter are not typically looking to just get an idea—they know what they want. If people are taking the time to stage and hunt during this season, it usually means they are serious and want to close before the competition rolls around in the spring.

Get a Free Home Valuation from the Fox Valley's Top Agent here.

Get a Loan Quickly

With less people applying for loans because winter is a less competitive season, lenders are going to be less busy. Which is good news for those that do decide to buy and sell; you will get the undivided attention and service you deserve.

Show Off Cozy Qualities

Take advantage of the snow on the ground if you are selling—show buyers distinct aspects of your home that may pose more appealing during the winter like a fire pit, fireplace, insulated attic—anything to grab their attention.

-Nico Roensch - Rieckmann Real Estate, Inc. - Appleton, WI

©2020 by Nico Roensch Real Estate